SEP 24-25 | Norwegian Autumn Market - Awesome opportunity to showcase your brand in Shanghai

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The Norwegian Winter Market held earlier this year was a great success, with 20 Norwegian brands and over 150k+ public visitors engaged during the two-day session. The market gathered a great number of renowned Norwegian brands and brought the most authentic Norwegian products and culture to the Chinese consumers.

In September, the Norwegian Market will be back again!

Norwegian Business Association China, Consulate General in Shanghai, Innovation Norway, and The Norwegian Seafood Council are planning to co-organize the Norwegian Autumn Market – Norway COOL in September, to engage even more people and to further promote the Norwegian culture, lifestyle and quality product to the local consumers.

The Autumn Market will still be taking place in BFC, and during the month of September, BFC’s own weekend market “Feng Jing Weekend market” will be arranged in parallel with the Norwegian market. BFC’s weekend market is a well-known spot in Shanghai, and the market was awarded the ‘TOP 20 Hot Spots’ by “The People's Daily” in 2020. The traffic for the Autumn Market is expected to be even higher than the Winter Market in February this year.

The venue of the Autumn Market will be located at the outdoor central garden of the Bund Financial Center, same arene as with the Winter market and right beside the “BFC weekend market”(Please click the link below for illustration of the floorplan)

According the BFC’s estimation, the expected flow of outreach is approximately 250k+ public visitors during the weekend. The consumer portraits could be segmented into consumers with interests in Fashion and lifestyle, consumers who are seeking for products of high quality and design, family with kids, food lovers, and consumers who are passionate for Nordics or Nordic lifestyle. Relevant companies, distributors, and business partners will also be invited and the Norwegian & expats communities in Shanghai are also welcomed.

The event will be promoted through the Team Norway’s social media platforms as well as the solid network of BFC PR & Digital Promotion Network.

 

There are 2 ways that companies can participate.

1.       On-site Stand both days – RMB 8000(Indicative price)

The stands are located beside the fountain and are customized for Norwegian consumer brands that offer on-site sale and products display opportunity. Each of the enrolled company will get a stand with unified Brand Norway decoration including backdrop, table, and chairs. The company can further decorate the inner space of the stand at their own expense if needed

In addition, to better help your brand maximize brand exposure, we will also offer the stage area and the LED screen free of charge. Brands can use the area within the designated timeslot, and the suggested activities could be e.g. mini games / interactive activity with consumers etc. Each brand would have 30min – 1 hour depending on the total number of participating companies. (Please note that the usage of the stage is tentative and subject to final approve from the BFC)

Logistics with regards to the products deliveries and onsite management needs to be arranged by the companies themselves. 

 

2.    On-site Mini-Exhibition both days - RMB 5000 (Indicative price)

The on-site Mini-Exhibition are located around the fountain and are designed to offer Norwegian Industrial companies to showcase their services or industrial products via a customized promotion wall where desired content can be displayed. Each of the enrolled company will get one standard sized wall, where both text, image & video (LED Screen attached to the wall) content can be displayed.

In addition, to better help your brand maximize brand exposure, we will also offer the stage area and the LED screen free of charge. Brands can use the area within the designated timeslot, and the suggested activities could be e.g. mini games / interactive activity with consumers etc. Each brand would have 30min – 1 hour depending on the total number of participating companies. (Please note that the usage of the stage is tentative and subject to final approve from the BFC)

 

Locations

The Stands and Mini-Exhibition are located right beside the main entrance of the BFC shopping mall, and the BFC Weekend market is located beside the Norwegian market. 

Date: Saturday – Sunday 24-25 September 2022

Time: Saturday 10AM-10PM – Sunday 10AM-10PM

Place: Bund Financial Center, Zhongshan East 2nd Road 600 (Outdoor Area)

Highlight of the market:                                                                                  

Unique branding opportunity to targeted consumers

 Highly value for money: 5000 – 8000 RMB for two days (Indicative price)

In parallel with BFC’s weekend market where 250k+ public visitors to be expected

Offering stage area and the LED screen free of charge

  

Please send email to [email protected] before 3rd August to indicate your interest! Please note the event will only take place with a sufficient number of interests from the companies. The event will be organized in accordance with COVID-19 policy at that time. 

Please click here to find more information about the company stand with further details.